When Your Competitor Delivers More for Less

Companies that are able to deliver high value at low prices are capturing the hearts and wallets of customers all over the world. To effectively compete with these kinds of value brands, companies need to carefully infuse timeless strategies like differentiation and cost control with greater intensity and focus, and then execute them flawlessly.

Differentiation:

Marketers need to protect areas where their business models give other companies room to maneuver. Differentiation now becomes less about the abstract goal of rising above competitive clutter and more about identifying openings left by the value players' business model.

Execution:

To compete effectively, firms may instead need to downplay or even abandon some market segments.

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