Digital Marketing


Digital Marketing is the process of marketing a product or service using digital technologies. The main aim of digital marketing is to reach a larger audience in a shorter amount of time and at a lower cost than traditional marketing methods.

Some of the most popular digital marketing channels include:

  • Search Engine Optimization(SEO): This is the process of optimizing a website for search engines, with the goal of improving the visibility of the site and driving more traffic to it.
  • Advertising (Pay-Per-Click, PPC): PPC is a form of online advertising in which advertisers pay a fee every time their ad is clicked. 
  • Social Media Marketing (SMM): SMM involves using social media platforms (such as Facebook, LinkedIn and Instagram) to promote a website or product.
  • Email Marketing: Email marketing involves sending marketing messages (such as offers and newsletters) to a list of subscribers via email.
  • Content Marketing: Content marketing is the process of creating and distributing high-quality content (such as blog posts, infographics and ebooks) with the goal of attracting and engaging an audience.   

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