Product Design


In a constantly growing virtual world, the role that design plays in brand meaning and positioning cannot be overstated. Design is not only about how a product looks and feels but also about how it performs its stated function.

Therefore, we can define design as the totality of features and functions of the product that affect how a customer perceives, feels, and uses the product.

Each design, whether of packaging, point of sales, equipment, or any other customer touchpoint, should reflect:
  • Bold simplicity,
  • Real authenticity,
  • The power of red, and
  • A "familiar yet surprising" nature.

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